5 Types Of Digital Marketing

SEO (Search Engine Optimization)

This is a type of digital marketing that involved the process of growing your online visibility or getting traffic from the organic or natural results on the search engines. This is done where the search engine decides to show a certain website depending on the keyword that is mentioned on that website.

Social media marketing

This is a popular means of digital marketing, which involves sites like Facebook, Twitter, Instagram, and YouTube. Business uses these social media to link and connect with their target customers. Businesses use a certain site depending on the preference of their customers. The benefits of this social media affect various groups directly.

Search engine marketing

Search engine marketing utilizes the part where the SEO ignore. This category pays for traffic that appears on the user’s window when he or she is browsing. With SEM, you purchase space for the advertisement that will appear on the users’ window.

Affiliate marketing

This is common to most businesses. It is a process of paying for conversions where the affiliate earns a commission. It is as if you are hiring a salesperson for your product. When you advertise with affiliate marketing, the advertiser does not pay for the traffic, the conversions are only paid for. the limitation with this method is that the advertiser is only paid for the conversions. However, the rates are usually higher.

Email marketing

This is where the company sends update emails to the subscribed users to build a relationship. The email is sent once there are updates on the company’s products on a regular basis.Unlike other types of digital marketing, email marketing fosters a relationship between the company and the customers.

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