Monthly Archives: January 2018

5 Metrics to Measure Your Digital Marketing

Total Site Visits This is the big-picture number you should monitor and track over time to give you a rough idea of how effective your campaigns are at driving traffic. This number should grow steadily over time; if it drops month to month, it’s time to take a hard look at your marketing channels to identify the problem. Number of New Visitors versus Number of Return Visitors This is an… Read Article →